Search results for “localized marketing”
China finds India’s OYO add 25,000 guest rooms in a month
08/08/2018|8:56:14 AM|
In July alone, OYO Rooms signed about 400 franchisees and added more than 25,000 rooms in China.
What's Meituan's trump card for selling hotel rooms?
06/28/2018|2:17:36 PM|
Meituan is targeting cross-selling of hotel accommodation, a low-frequency service, by capitalizing on stickiness for often-bought services such as food delivery and in-store dining.
ChinaTravelNews Briefing: Ctrip ends cruise venture, China merges culture-travel offices
03/24/2018|9:55:47 AM|
Ctrip, Royal Caribbean Cruises announced to end their joint venture; China planned to merge culture and tourism authorities; Tujia hoped to work with Airbnb; and B&B and e-guide startups raised capital.
How to attain digital success in China? 8 key takeaways from ITB China
05/28/2018|2:03:44 PM|
It is imperative for foreign companies to best allocate their resources in China, work out presence on preferred channels, distribution strategy and make sure their brands remain true to what they stand for.
Hotel cloud-computing firm Titan completes C round financing
06/28/2018|10:16:14 AM|
Chinese hotel cloud-computing service firm Titan received around USD 15 million in its series C round funding. The company will use the proceeds to double down on technological innovation and business expansion.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Outbound charter service platform MiuTour secures a new round of funding
06/13/2018|1:38:25 PM|
MiuTour now serves more than 1,500 cities across 150 countries and regions, and has established seven local operation centers outside China.
5 pillars of ONYX Hospitality Group's localization strategy in China
05/22/2018|7:53:56 AM|
ONYX selects Shanghai for its Greater China regional office and appoints a head for the first time for this market to looking deeply at systems, digital assets, managing data and marketing.
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