Search results for “localized marketing”
Huazhu ranked 4th globally, Meituan files for IPO, and more in ChinaTravelNews Briefing
07/09/2018|10:48:48 AM|
AccorHotels’ shareholder Huazhu surpassed IHG in market capitalization as the world’s fourth highest valued hospitality group. Tencent-invested e-commerce and travel firms Meituan and Tongcheng Elong filed for Hong Kong listings.
Ctrip shows how to attain multiple benefits from superlative service quality
09/07/2018|7:46:54 PM|
The Chinese online travel giant has taken a series of initiatives to support a traveler’s journey, and this is also helping in cutting down on cost of revenues.
Chauffeured service provider Heycars teams up with 2018 TravelDaily Conference
09/02/2018|9:41:15 AM|
Heycars aims to link up air, accommodation and in-destination services with its own chauffeur offerings to build up a better end-to-end travel experience.
Shiji grows Distribution Platform into international hotel market
08/29/2018|10:35:00 AM|
CHINAonline now known as Shiji Distribution Solutions is formally opening to the international hotel markets with dedicated teams in the US and Europe.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Hotel accommodation is not just a "stay" product, view it as "space" to do things
06/27/2018|3:28:47 PM|
Hotels need to incorporate facets such as "play", "socialize", "work" etc. of one's lifestyle in addition to the "stay" service that properties deliver, asserts David Sun, General Manager, BTG Homeinns Hotels Group.
Blacklane eyes assured path for expansion in China
06/05/2018|10:36:50 AM|
The German company asserts that the partnership route is key to expanding business in China. The team has made progress with this approach for the outbound business, and expects this to work out for the domestic segment too.
Ctrip eyes Asian and global presence with Trip.com’s diversifying services
08/01/2018|7:58:26 AM|
The company is blazing a globalization trail through localizing its services in its targeted destinations, starting with the flourishing Asian neighbors.
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