Search results for “local brand”
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
Sunshine Insurance celebrates grand opening of its new prize: Baccarat Hotel NYC
07/20/2015|9:41:14 PM|
Starwood Capital Group CEO Barry Sternlicht and Chairman of Sunshine Insurance Group Zhang Weigong celebrated the opening of Baccarat Hotel NYC.
TripAdvisor partners with CNTA and boosts localization as part of its China strategy
06/29/2015|12:46:18 PM|
TripAdvisor, has unveiled a new official Chinese name Maotuying and a CNTA partnership at a presentation of its strategic development in China held in Beijing.
Ctrip opens Japan branch as part of global destinations strategy
05/20/2015|10:42:58 PM|
Japan is a key market for Ctrip’s destination development strategy and Ctrip’s Tokyo office has become fully operational this month,
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Alibaba forms local lifestyle platform JV with Ant Financial
06/23/2015|10:08:56 AM|
Both parties will invest RMB3 billion in the Koubei platform that will leverage Alibaba’s gourmet platform and Ant Financial’s offline operations and management.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Didi-Kuaidi launches shuttle bus service in Beijing
07/02/2015|2:22:40 PM|
Didi-Kuaidi is spearheading smart bus operations with its direct shuttle service. It is conducting internal testing and will launch full service at teh end of the month.
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