Search results for “local brand”
TripAdvisor partners with CNTA and boosts localization as part of its China strategy
06/29/2015|12:46:18 PM|
TripAdvisor, has unveiled a new official Chinese name Maotuying and a CNTA partnership at a presentation of its strategic development in China held in Beijing.
Ctrip opens Japan branch as part of global destinations strategy
05/20/2015|10:42:58 PM|
Japan is a key market for Ctrip’s destination development strategy and Ctrip’s Tokyo office has become fully operational this month,
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Alibaba forms local lifestyle platform JV with Ant Financial
06/23/2015|10:08:56 AM|
Both parties will invest RMB3 billion in the Koubei platform that will leverage Alibaba’s gourmet platform and Ant Financial’s offline operations and management.
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Didi-Kuaidi launches shuttle bus service in Beijing
07/02/2015|2:22:40 PM|
Didi-Kuaidi is spearheading smart bus operations with its direct shuttle service. It is conducting internal testing and will launch full service at teh end of the month.
Top Chinese outdoor and sports event organizer Huway gets US$6.44 million
07/13/2015|10:05:28 AM|
Huway has received RMB40 million (approx: US$6.44 million) from Mango Haitong Creative Arts Investment Fund in its A Series financing round.
Chinese capital makes waves in global hotel industry
06/08/2015|7:10:41 AM|
Chinese investors are counting on this enormous Chinese market to form the customer base that will enable them to expand in the overseas hotel industry.
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