Search results for “local brand”
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Outbound car-rental platform Zuzuche.com closes its series B+ round
08/16/2016|2:20:15 PM|
Guangzhou-based outbound car-rental platform Zuzuche.com has closed its series B+ round with GF Securities-owned direct investment fund GF Xinde Investment Management as the lead investor.
Maritim Hotels prepares to open its 2 new hotels in Hangzhou and Hefei
05/20/2016|4:55:48 PM|
In addition to 3 established hotels in China , Maritim, the largest owner managed German Hotel brand is preparing to open its 2 new hotels in Hangzhou and Hefei.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Understanding TripAdvisor’s product creation flow
05/16/2016|9:23:55 AM|
The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
HNA to tap Asia’s short-haul travel, partnering French vacation operator
07/08/2016|9:41:06 AM|
HNA PV Tourism plans to roll out five projects in three years to build holiday resorts near first-tier and second-tier Asian cities, to tap the booming short-haul market.
China’s traveltech charts its own course, direct connect being a prime example
06/23/2016|10:38:51 AM|
NDC is still a work in progress in China. But the likes of Alitrip, in conjunction with domestic carriers, have shown that blending mobile retail commerce and home-grown API is a prudent way.
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