Search results for “intent data”
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Ctrip fills war chest with offering of US$1 billion convertible senior notes
06/18/2015|8:29:08 AM|
Ctrip will offer up to US$1 billion in aggregate principal amount of senior notes convertible into Ctrip's ADS, each representing 0.25 of an ordinary share.
China Southern sets new rules for ticketing agents and raises direct sales over 10%
05/27/2015|4:56:25 PM|
China Southern revenues from direct sales grew by 38% y-o-y in the first quarter of 2015, as it plans to lift the proportion of direct sales by 10% this year.
CAR Inc open to venturing into “auto-related” business areas
05/28/2015|9:27:51 PM|
CAR Inc's latest quarterly results have been an extension of its solid 2014 performance with gross profit up by 97% y-o-y to RMB1,239 million last year.
Hotels in China need to dig deeper to handle their distribution connectivity better
05/22/2015|10:38:35 AM|
According to Ted Zhang, Chinese hotel organizations need to evolve, and keep pace with evolving distribution platforms and channels.
Tuniu targets a bigger service network expansion post $500m investment
05/26/2015|7:40:53 PM|
Tuniu is banking on its decision to expand regionally, and this is being accelerated post JD.com’s decision to be the largest shareholder in the company.
Bus sharing startup DaDaBus raises US$6.78 million
05/19/2015|11:14:23 AM|
Bus-share startup DaDaBus announced it raised an angel investment of RMB5 million as well as RMB37million in its Series A financing.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
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