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Search results for “inns”
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017
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2:17:46 PM
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Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
Growth of mobile presents challenge & opportunity for hotels
07/14/2017
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1:13:46 PM
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As mobile usage becomes increasingly ubiquitous for guests, it remains to be seen whether this can improve the guest experience for hotels or divert their guests to OTA booking.
The hotel chain that doesn’t need Booking.com or Expedia
07/11/2017
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9:19:33 AM
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Premier Inn’s proportion of direct bookings is pretty eye-opening, but the brand operates under a particular set of circumstances. If it decides to ramp up its international expansion, it will be interesting to see if it chooses to make more use of online travel agents.
Wyndham buys AmericInn hotel chain for $170 million
07/19/2017
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4:48:05 PM
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AmericInn will become Wyndham’s 20th hotel brand. It has 200 mostly franchised hotels comprising 11,600 rooms in 21 states throughout the US.
Marriott, Wyndham gain direct traffic, bookings from search
07/13/2017
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1:48:33 PM
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Hotels seem to be doing a better job of driving consumers directly to their websites from search engines. Marriott International brands show the highest volume of direct site bookings for May 2017 at 26.21%.
Online travel portals gear up for long weekends in August
08/07/2017
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10:50:39 AM
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Travel portals are expecting an average 50% jump in bookings this month with people looking for quick weekend getaways by clubbing their leaves with off days.
Indian budget hotels chain FabHotels raises $25 million
07/27/2017
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3:20:58 PM
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FabHotels has more than 225 franchise hotels in over 20 cities, with over 10,000 rooms of capacity.
InterContinental Hotels Group institutes a 24-hour cancellation policy
07/26/2017
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10:27:29 AM
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IHG announced it will move the majority of its hotels to a 24-hour cancellation policy beginning this month. Guests will have one day prior to arrival to cancel their reservations without penalty.
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