Search results for “hotel marketing”
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
EQT to create new European tourism group with Kuoni takeover
02/12/2016|12:54:05 AM|
Swedish private equity firm EQT aims to create a new European tourism group with the agreed takeover of Kuoni and possible purchase of TUI's Hotelbeds unit.
The game of hotel contracting – are foreign OTAs playing it right?
01/30/2016|11:43:47 AM|
Domestic OTAs have massive lead over their counterparts from abroad in hotel business, be in terms of geographical coverage, number of properties, and volume of business.
Hilton signs exclusive agreement with Plateno for major expansion of Hampton in China
03/29/2016|4:03:09 PM|
Hilton signed an exclusive license agreement with Plateno Hotels Group to launch Hampton in China, with which Hampton plans to have over 400 deals signed and have the first hotel open by the end of 2015.
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016|11:20:10 AM|
Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
China Lodging compares its 11 years with Marriott’s six decades
03/22/2016|11:09:32 AM|
The Chinese hotel company intends to focus on 3 aspects – differentiating its flagship brand HanTing, sustaining its rapid expansion and strengthening its direct sales capability.
Robots and hotels – just expect simple tasks as of now
03/27/2016|10:15:44 PM|
Robots as a proposition for hotels are exciting and can charm guests. But can they go beyond this and understand what guests want? Probably yes, they can in the future.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
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