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JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

01/12/2026|7:37:12 AM|

Inbound visitors to Japan in 2030 could fall to 10 million short of the government’s target.

What new shifts are emerging in China’s travel market for 2026?

01/09/2026|5:35:25 PM|

Here’s what the data reveals—and where the opportunities lie.

Chinese tour groups vanish from Europe as independent travel surges

12/25/2025|11:29:02 AM|

Modular “travel concierge” services and self-assembled itineraries are quietly rewriting the rules of Europe-bound travel from China.

Turkey launches visa-free entry for Chinese travelers

01/03/2026|4:00:04 AM|

China has become Turkey’s fastest-growing tourism source market.

Diamond status inflation is driving China’s middle class away from Hilton

12/24/2025|11:09:18 AM|

A surge of status matches, challenges, credit card holders, and third-party promotions has led to a rapid spike in the number of Diamond members.

25 million foreigners visited China — most opted for budget hotels

12/06/2025|10:23:15 AM|

The majority of foreign guests staying at budget hotels come from Southeast Asia and South Asia.

Chinese travelers halve hotel bookings in Japan

12/04/2025|7:17:51 PM|

Overall booking volume has fallen by about 9%.

New signals from Douyin show young Chinese choosing destinations by community and lifestyle

12/03/2025|3:09:59 PM|

A fresh insight every week — Here’s a quick look at how Chinese traveler demand is changing.

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40% of China-Japan flights slashed: where is the capacity shifting?

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