Search results for “global traffic”
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
BTG Hotel, Alitrip and Shiji initiate hotel alliance joint venture
04/01/2016|10:13:41 PM|
BTG Hotel announced that it had set up a joint venture with Alitrip and Shiji Information to form a hotel alliance brand and provide free full-content e-commerce services to the alliance’s hotel members.
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016|11:20:10 AM|
Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Chinese travelers spend over USD 100 billion overseas in 2015
02/04/2016|6:08:26 PM|
Chinese outbound visitor traffic in 2015 reached 120 million, up by 12% YoY, and they spent USD 104.5 billion, increased by 16.7% YoY.
Alitrip set to leverage Alibaba’s prowess in the world of e-commerce
02/22/2016|4:08:55 PM|
Be it for Alibaba’s massive traffic or data analysis expertise, Alitrip is looking beyond the model of a traditional OTA to have a bigger say in the overall consumer travel experience.
Double-digit growth in Chinese outbound travelers continues for the 12th year
01/30/2016|4:05:17 PM|
China remains a leading force in the global market of outbound tourism with Chinese outbound visitors increasing at a double-digit rate for 12 years in a row.
China set to become world’s largest business travel market
02/02/2016|11:00:36 PM|
China’s inbound and outbound tourism traffic is expected to grow 5% in 2016, to 263 million, of which inbound tourist arrivals are expected to increase by 2.5% to 137 million, while outbound tourism traffic will increase by 8% to 126 million.
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