Search results for “fragmentation”
Thomas Cook China aims for long-term growth with differentiating strategies
09/06/2017|2:00:57 PM|
Positioning itself for China's upper scale travel market, the joint venture between Thomas Cook and Fosun seeks long-term growth by developing differentiated packages and focusing on online presence.
IHG’s mantra for localization in China – be “fully embedded”
08/31/2017|10:05:17 AM|
When you understand data, technology, media mix etc. by being in proximity with local partners, it can pave the way for apt localization, asserts Billy Turchin, VP, Digital and Voice, IHG Greater China.
CAR acknowledges fragmentation, ready to sustain growth
11/20/2015|6:37:54 PM|
CAR Inc. is counting on collaboration with UCAR as well as its new corporate structure going forward
Carving a niche for a mobile app in a fragmented business category
12/07/2015|6:04:26 PM|
eHi shares why its current share of digital bookings stands out, especially the ones coming from its mobile app.
Key to being customer-centric: Count on cloud + data + API
03/07/2017|8:57:27 AM|
A guest or a consumer doesn’t differentiate between “experiences” coming from a retail brand or a hotel property. So hotel companies need to focus on customer-centricity in the complex world of accommodation shopping.
Dear Chinese airlines: Digital marketing works in other ways
03/07/2017|3:21:02 PM|
Joseph Wang, Chief Commercial Officer of TravelDaily China & ChinaTravelNews, discusses digital marketing trends for China’s airline industry.
Ctrip acquires TangRen World to tap destination ground transport
01/03/2017|9:53:18 AM|
ChinaTravelNews learned from Ctrip that the company has acquired overseas chauffeur service provider TangRen World and will further improve its overseas ground transport management and quality control in the future.
Caissa invests in outbound platform HuanTaoYou
12/14/2016|9:58:47 AM|
Caissa Tourist plans to make an investment in outbound tour platform HuanTaoYou and expedite consolidation of overseas resources by leveraging the latter’s supply-sales connection.
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