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Intercontinental Hotels: A Case Study In Customer-Centric Marketing

06/07/2010|10:57:18 AM|

I sat in on a few terrific conversations about making multi-channel marketing a reality. Here is the first: An overview of IHG's use of data-driven marketing to improve communications with existing customers and prospects.

Continental goes kiosk crazy with Houston terminal renovation

05/31/2010|9:02:45 AM|

Continental Airlines reopened Terminal C at Houston’s Bush International Airport, expanding its ticketing and check-in area to more than 57,000 square feet and adding 56 self-service kiosks to the mix.

Hotel Bookings Migrate From Web Sites To Facebook & iPhones

05/31/2010|8:56:21 AM|

Resulting from more and more hotels guests using smartphones and referring to Facebook for their travel needs, a select number of social media savvy hotels are developing booking widgets to extend reach beyond their Web sites.

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