Search results for “direct channel”
Hotel direct channels gained share of bookings in 2020
02/04/2021|2:30:08 PM|
Local and regional distribution channels have been strengthened as a result of restricted international travel.
Will hotel direct bookings kill OTAs for good?
04/09/2021|4:39:27 PM|
In February 2021, the direct channel generated 35% more nights booked than Booking.com.
Hotels want to capitalize on the direct trend - but for how long?
03/15/2021|7:10:36 PM|
OTAs are already working to erode any competitive advantage built up by the hotel chains.
Short-term rental PMS provider Smart Order secures $7.4 million in Trip.com-backed funding round
06/25/2022|10:31:12 AM|
Trip.com acquires a single-digit percentage of Smart Order’s shares as part of the deal.
Tongcheng continues to march ahead despite a topsy-turvy ride
05/26/2022|9:50:36 AM|
The online travel company’s plan to target opportunities, for instance, reaching out to new users in lower-tier cities, continues to deliver.
Things-to-do sector continues to evolve with digitization
05/27/2022|2:00:12 PM|
Online travel company Trip.com Group acknowledges that the things-to-do segment is still in an early stage of development with a comparably low level of digitization.
Trip.com Group announces strategic partnership deal with Tiqets to expand culture & leisure experiences offering
07/06/2022|1:46:40 PM|
Tiqets’ museum and attraction bookings across the UK and the EU have soared by an average of 400%.
The 2021 report of China’s high-end hotel innovative digital marketing trends
03/28/2022|3:01:09 PM|
WeChat is an important tool for high star-rated hotels to improve their marketing capabilities.
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