Search results for “direct booking”
How independent hotels can win direct bookings
07/12/2019|5:30:03 PM|
Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories.
Marriott’s new contract with Expedia signals a shift in the direct booking wars
04/12/2019|5:55:33 PM|
The complete aggregation that Expedia and Booking have as OTAs is extremely tough to replicate.
Hotels' direct bookings making up ground on OTAs
02/26/2019|6:28:51 PM|
By 2022, Phocuswright predicts, direct bookings are on track to grow to a 50% share.
2019: the year hotels get a grip on acquisition costs
02/12/2019|4:11:52 PM|
"Book Direct" campaigns launched by many of the big brands last year have in fact been successful in "either stabilizing or strengthening the growth rate of bookings via proprietary hotel company websites."
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
Booking Holdings invests heavily in Chinese travel startups
01/21/2019|4:26:36 PM|
Booking Holdings' China investments complicate the landscape as the companies it has invested in are in many ways direct competitors of Booking Holdings and its units.
Will a new Marriott-Expedia contract signal a sea change in the direct booking wars?
01/04/2019|5:40:43 PM|
Until the details are finalized, the jury’s still out on the impact of a Marriott-Expedia agreement. But suffice it to say, these frenemies still depend on one another.
Skyscanner outlines top trends for 2019
12/07/2018|4:20:55 PM|
Airlines including British Airways, Iberia, Finnair and Scoot are seeing the benefits of NDC Direct Booking on Skyscanner, capitalising on the access of more than 80 million monthly website visitors, according to the study.
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