Search results for “direct booking”
Marriott’s Alibaba joint venture in China is part of its direct-booking strategy
07/30/2019|6:29:24 PM|
Marriott could do a lot worse than tying its fortunes in China to the e-commerce juggernaut Alibaba.
How independent hotels can win direct bookings
07/12/2019|5:30:03 PM|
Independent hoteliers must understand that digital marketing consists of three distinct, but interconnected and interdependent categories.
Marriott’s new contract with Expedia signals a shift in the direct booking wars
04/12/2019|5:55:33 PM|
The complete aggregation that Expedia and Booking have as OTAs is extremely tough to replicate.
Hotels' direct bookings making up ground on OTAs
02/26/2019|6:28:51 PM|
By 2022, Phocuswright predicts, direct bookings are on track to grow to a 50% share.
2019: the year hotels get a grip on acquisition costs
02/12/2019|4:11:52 PM|
"Book Direct" campaigns launched by many of the big brands last year have in fact been successful in "either stabilizing or strengthening the growth rate of bookings via proprietary hotel company websites."
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
Will a new Marriott-Expedia contract signal a sea change in the direct booking wars?
01/04/2019|5:40:43 PM|
Until the details are finalized, the jury’s still out on the impact of a Marriott-Expedia agreement. But suffice it to say, these frenemies still depend on one another.
Booking Holdings closely monitoring paid channels as it builds direct strategy
08/10/2018|5:30:33 PM|
Direct business stands at about 50% of nights booked and that a significant proportion of those customers are new to the platform.
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