Search results for “digital technology”
How TV and mobile technology are changing the face of destination marketing
04/19/2015|4:02:09 PM|
Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.
Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
Shiji buys into Galasys’s theme park software stronghold
04/14/2015|9:20:46 AM|
Shiji Technology’s investment in Galasys is part of its venture into the theme parks and attractions segment.
TravelDaily to host 2015 China Hotel Marketing Conference
04/02/2015|6:33:40 PM|
TravelDaily China, announced today it will partner with PhoCusWright to stage the 2015 China Hotel Marketing Conference in Shanghai from May 13 to 14, 2015.
Huazhu Hotels plan - future is digital, but all stakeholders need to benefit
03/12/2015|9:30:25 AM|
China Lodgings Group is eyeing major expansion and strengthening of its digital capabilities to benefits stakeholders in 2015 .
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Beijing Tourism appoints Travelport for promotion
02/03/2015|4:38:29 PM|
Travelport announces a new marketing partnership with Beijing Tourism to promote Beijing as a stopover destination in Asia.
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