Search results for “digital marketing”
Finalists of 2018 China Travel Innovation Award revealed
08/14/2018|9:03:59 AM|
The finalists will present their innovative products or solutions on trip planning, digital innovation models, train ticketing, intelligent hotel solutions, AI-powered interaction or dynamic packaging technologies.
Strengthening data prowess - a must in today's digital economy
07/26/2018|3:32:52 PM|
Chinese airlines need to look at all the sources of data, especially their own first-party data, and act on it in order to stay competitive in a market where indigenous Internet giants are seemingly touching upon every sphere of life.
Digital services to keep passengers connected and in control – Finnair shows the way
07/20/2018|7:55:03 AM|
Finnair is among those few proactive carriers that have exemplified how the blend of right e-commerce tools and data strategy backed by an agile digital team can result in product optimization as well as creation of a new benchmark around how to approach personalization.
How Lufthansa Innovation Hub is targeting travel and mobility tech space in China?
07/24/2018|7:50:34 AM|
China alone garnered 55% ($14 billion) of the global VC in the travel and mobility tech category last year. Lufthansa Group’s central digitization unit’s Managing Director, Gleb Tritus says if one would like to understand how we will get from A to B in the future, especially in the urban context, China is the right place to be.
Cutting down on payment-related fraud via machine learning and AI
08/15/2018|7:52:49 AM|
Travel merchants need to do away with outdated antifraud technologies that cause high false positive rate. That’s why companies are being recommended to go for real-time machine learning.
How AA is counting on technology and people to offer sublime customer experience?
07/25/2018|2:37:31 PM|
American Airlines has upgraded its technology stack and structured teams in an agile way to sort out business issues for a differentiated passenger experience.
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Ctrip eyes Asian and global presence with Trip.com’s diversifying services
08/01/2018|7:58:26 AM|
The company is blazing a globalization trail through localizing its services in its targeted destinations, starting with the flourishing Asian neighbors.
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