Search results for “digital marketing”
Demand from travelers for value, personalization and digital solutions continues to mount
09/19/2019|1:54:58 PM|
Travelport’s latest global research shows that technology is key to this – from serving relevant and personalized offers to providing attractive propositions from trusted sources.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Ctrip to focus on recruiting and attracting talent outside China
09/11/2019|9:12:29 AM|
With international business featuring prominently in Ctrip’s expansion plans, the team acknowledges the significance of recruiting proficient local talent in each market.
Mafengwo and Aiello emerge as winners at 2019 Digital Travel Awards
09/05/2019|6:29:38 PM|
In a gripping contest held in Shanghai, Mafengwo.com won the Innovative Marketing Award for its campaign for Singapore Tourism Board, whereas Aiello bagged the Product Innovation Award for its Aiello Spot, a voice assistant speaker for hotels and Aiello JustChat.
Accor on why digital transformation alone isn't enough for China
08/28/2019|2:48:33 PM|
Accor's Chief Digital Officer, Maud Bailly, acknowledges that even if a non-Chinese organization can transform and gear up for today's digital economy, it isn't prudent to go alone to make it work in China.
Taking a leap into today's digital era as a traditional travel organization
08/27/2019|9:15:10 PM|
Traditional travel companies must throw away the tag of being a "laggard", and rather adopt an agile mindset by incubating start-ups.
TRAVEL EASY secures $20 million for retail transformation in Europe
09/24/2019|4:25:28 PM|
TRAVEL EASY reported it earned 50 million euros in revenue and a gross profit of 100 million yuan in 2018.
WeChat marketing specialist Zhiketong raises 300 million yuan led by Sequoia Capital China
08/23/2019|2:02:19 PM|
Zhiketong has raised nearly RMB 480 million in total since its incorporation in December 2014.
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