Search results for “digital advertising”
Online travel agency giants spent $10.6 billion on marketing in 2018
03/15/2019|5:00:52 PM|
Expedia Group accounted for the highest amount at $5.68 billion, Booking Holdings came in at $4.96 billion.
Hopper out to disrupt $800 billion global online travel market
04/03/2019|10:03:45 AM|
Hopper sells between $1 and $2 billion worth of travel a year for about $18 billion tracked on it, it is still taking a patient long-term strategy.
Traveler survey yields insights into booking behaviors
04/01/2019|10:44:46 AM|
There appears to be a serious risk of potential customers being intercepted before reaching OTA services, by Google or perhaps the return of Amazon to the travel space.
The CRM data warehouse
03/26/2019|4:45:12 PM|
The PMS provides information like recency, frequency, and monetary value, but never about guest preferences, demographics, or what they do when they’re not staying at that particular hotel.
Travelport to support airline passengers with intellectual disabilities in global campaign
03/05/2019|11:05:07 AM|
Travelport’s six-month long campaign will reach more than 100,000 travel agents in over 30 countries.
Trivago Q4 revenue drops by 8%, reporting over 1.5 million alternative listings
02/06/2019|11:27:29 PM|
Net income in the fourth quarter of 2018 was €11.7 million, compared to a net loss of €9.6 million in Q4 2017. Total revenue decreased to €166.8 million in the fourth quarter of 2018, representing a decline of 8% year-over-year.
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017|8:59:13 PM|
Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Ad tech, blockchain and travel – a new area for disruption (or not)
11/23/2017|1:15:43 PM|
Ink Global partners with AdEx Network, selling space on boarding passes for a major airline. Will such decentralized auction for advertising inventory reshape the online advertising landscape?
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