Search results for “destination marketing”
WeChat Alliance launched to connect global destinations with Chinese travelers
12/03/2019|2:50:54 PM|
The WeChat Alliance initiative comprises four programs: Destination Service Digitalization, Industry Growth Workshop, Industry Growth Fund and Alliance Summit.
Booking.com chairwoman on China market, brand synergy and new growth engines
12/09/2019|8:10:43 AM|
Early entry was but the first step of Booking.com’s game plan on building its presence in China, and partnering with major local players is deemed essential.
Asia Pacific's villa rental market rises 12% to US$440m in past 2 years
11/15/2019|10:53:00 PM|
China overtook Australia as the top source market for visitors to Bali.
Trip.com Group to accelerate growth through hotel, air and vacations
11/05/2019|9:23:49 AM|
The Group anticipates that the risks of uncertainties in certain regions can be mitigated, given the Group’s wide range of destination products and expansion to global markets.
Trip.com Group eyes TripAdvisor’s valuable assets via new pact
11/07/2019|6:24:30 PM|
The group has taken this initiative to strengthen the overall trip planning tools that its brands have to offer, and in doing so also intends to propel the growth of its key brands, Trip.com and Skyscanner.
Travelport: Chinese travelers lead global digital proficiency across all age groups
11/20/2019|11:49:39 AM|
84.2% of Chinese survey respondents tend to use their mobile devices when searching for travel information, higher than the global average of 22.6%.
Trip.com Group, TripAdvisor form China joint venture and global content partnership
11/06/2019|9:52:43 PM|
"The joint venture is like a chef with the best ingredients, but what kind of cuisine will the chef make to cater to the Chinese market and Chinese travelers? It remains to be explored."
Trip.com Group invests in multi-channel network to build KOL-derived content
11/06/2019|10:04:22 AM|
KOLs are recruited and expected to generate an average of 20 videos or posts containing photos and texts each month. They also have to coordinate fully with Trip.com Group’s arrangements for their work.
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