Search results for “demographics”
Trip.com Group sees potential upside in inbound business
06/09/2023|8:16:11 PM|
The OTA acknowledged the Chinese government’s friendly policies, including convenient visa services, as well as the growing prowess of its own global business to facilitate inbound travel.
How did a college dropout build a $5 billion travel company?
12/26/2022|11:13:29 AM|
Frederic Lalonde shared how Hopper is different from traditional OTAs at the 2022 TravelDaily Conference.
Tongcheng Travel set to make the most of restructuring
03/24/2022|2:40:35 AM|
The restructuring by the OTA is a direct response to the demand for short-haul and local trips in China.
BTG Homeinns studies guest behaviour, inches toward micro-segmentation
01/12/2022|6:04:37 PM|
The leading Chinese hotel company is looking at the group’s loyalty programme to gain a deeper understanding of guests.
Counting on marketing and AI to stay on one’s travel wishlist
12/08/2021|10:36:50 AM|
Travel brands are looking at the blend of data, data processing technology, luring content and marketing mix to reach out to the right audience.
Trip.com Group’s CEO underlines solid progress in content strategy
12/16/2021|11:24:39 PM|
Be it for engagement, conversion, publishing or the number of KOLs, the group continues to solidify its content-related initiatives.
Trip.com Group’s Liang: Still premature to identify the best policy for opening up
11/10/2021|4:16:25 PM|
China’s zero Covid policy and many other issues are being evaluated by travel companies as several other countries in the Asia Pacific region have loosened their restrictions and requirements to reopen their borders for foreign travellers.
Travel brands look at novel ways to connect with Gen Z in China
08/03/2021|9:26:34 AM|
Gen Z is playing a vital role in recovery of the travel sector. Companies must continue to respond to the expectations of this cohort as desired.
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