Search results for “content strategy”
TravelDaily heads Chinese travel industry delegation for ITB Asia debut
10/24/2015|5:27:38 PM|
TravelDaily China led a delegation of Ctrip, Alitrip, Yiqifei and JointWisdom to spak at the ITB Asia conference.
Carriers in China set their sights on travel retailing
08/17/2015|10:08:09 AM|
In order to unlock revenue generation opportunities Chinese airlines need an understanding of what travel retailing means.
China Eastern gears up to sharpen its IT infrastructure
09/25/2015|10:48:36 AM|
The group believes e-commerce is the future of selling. And it has chosen to re-engineer its internal processes and is demanding a higher level of expertise from PSS to enhance its IT capabilities.
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
Understanding local intricacies as a B2B specialist
09/09/2015|11:05:02 PM|
GTA believes it is equipped with a strong blend of content and technology expertise to make the most of its presence in the B2B segment.
Amadeus ready to serve China with its multi-faceted competencies
09/09/2015|10:25:55 PM|
The pace of change in airline distribution and information technology space in China offers unmistakable opportunity. Here’s how Amadeus is focusing on strengthening its foothold.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
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