Search results for “campaign”
Hunan hotels cut off Qunar over unauthorized discounts
05/05/2015|9:59:54 AM|
200 Hunan hotels have suspended supply to Qunar for offering unauthorized 50% discounts on hotel rates on its platform.
Luring Chinese for international travel – a game that is getting bigger and bigger
03/26/2015|7:24:39 AM|
Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.
IHG launches China Ready programme to zero in on Chinese guests
04/14/2015|9:21:13 AM|
Intercontinental Hotels announced the launch of its “China Ready” programme in its hotels and promotes its “Welcome Chinese” CTA collaboration.
Qunar’s “customer poaching” heats up cutthroat OTA war
12/15/2014|11:14:36 AM|
Qunar is tempting hotels’ with zero commission and e-currency for every converted booking. Customers and hotels stand to benefit from the campaign and Qunar will gain room nights, albeit at heavy campaign cost and no additional revenue.
CAR Inc claims it will lead the chauffeur service segment within 6 months
04/01/2015|3:45:19 PM|
CEO Zhengyao Lu said: “We will invest at least RMB2.5 billion to attract new customers at the beginning and we have unlimited cash reserves to continue.”
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Didi-Kuaidi in high gear for US IPO in June 2015
03/28/2015|9:43:32 AM|
The newly formed Didi-Kuaidi taxi app mega merger is racing to make a US IPO as early as June 2015 in order to catapult itself to a stage of high-speed growth.
Embracing the digital transformation in China’s travel market
03/25/2015|10:19:49 AM|
To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
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