Search results for “campaign”
Qunar reports US$142 million revenue and 145.2% more hotel room sales in Q2 2015
08/25/2015|8:50:56 AM|
"Qunar's y-o-y rev growth reached 120% in Q2, the 5th consecutive quarter of over 100% growth," said Qunar CEO Chenchao (CC) Zhuang,
Homeinns Hotel refuses to slow down in a taxing environment
08/13/2015|6:16:53 PM|
Q2 proved to be yet another tough quarter for Homeinns. But it is focused on strengthening its customer base via mobile and expansion of mid-scale portfolio.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Qunar claims to be China’s largest mobile hotel booking platform in Q2 2015
08/06/2015|11:00:44 PM|
Qunar achieved an average of more than 300,000 daily hotel room nights stayed in peak days in the week of July 27th.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015|10:57:01 PM|
Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Higher inbound tourism growth for China in first half of 2015
07/22/2015|9:37:26 PM|
CTA predicts arrivals of 133 million for this year, up 4%, with total inbound tourism revenue of US$58.3 billion, up 2.8% in the second half of the year.
Visa and destination travel platform Baicheng raises US$32 million
07/14/2015|10:03:32 AM|
Baicheng will extend its services from visa to specialized destination travel to grow from one million users to 10 million users.
Programmatic advertising – travel advertisers need to be spot on with it
06/10/2015|9:24:08 AM|
OTAs like Ctrip are already eyeing benefits of programmatic advertising, whereas hotel companies need to catch up.
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