Search results for “brand marketing”
Localized content for bookings from China – a must for foreign hotels
08/09/2018|7:37:28 AM|
Foreign hotel companies need to focus on providing better content to 3rd party hotel intermediaries in China in order to step up the conversion rate for their outbound business.
Optimizing digital media mix in China – 5 areas demanding deeper introspection
07/09/2018|7:50:39 AM|
The constant refining of features on high-traffic ecosystems such as Tencent, search-related activity going beyond search engines or the rising popularity of an app such as Douyin, such developments demand a deeper introspection into how creative and media strategy needs to be planned out in China.
A fascinating tussle brews for outbound hotel distribution pie in China
07/13/2018|8:03:20 AM|
The battle to target a bigger pie of the outbound business featuring travelers from lower-tier cities in China is getting intense.
Sweet Inn to sweeten its association with Chinese audience
07/16/2018|9:15:32 AM|
The European company, which intends to garner 50% of its bookings from China by 2019, is expanding its operations and attributes its growth to its agile scalability mode of operation.
Huazhu ranked 4th globally, Meituan files for IPO, and more in ChinaTravelNews Briefing
07/09/2018|10:48:48 AM|
AccorHotels’ shareholder Huazhu surpassed IHG in market capitalization as the world’s fourth highest valued hospitality group. Tencent-invested e-commerce and travel firms Meituan and Tongcheng Elong filed for Hong Kong listings.
Booking Holdings invests $500 million in DiDi Chuxing
07/17/2018|4:27:09 PM|
Booking Holdings' brands will offer on-demand car service powered by DiDi through their apps, and DiDi customers can book hotels through Booking.com or Agoda.
Lending a distinctive touch to each and every hotel brand - how to attain success?
06/28/2018|9:48:35 AM|
Companies like Huazhu Group and Wyndham aren't averse to experimenting. Importantly, standardization of a hotel category doesn't mean being "fixed" for these companies.
Alibaba's ecosystem + Fliggy - how the combo is set to simplify travel buying?
06/19/2018|9:05:31 AM|
Alibaba garners vital information about its users with the presence of Fliggy, Taobao and Alipay in one user interface, taking friction out of trip planning and buying.
81 82 83 84 85 86 87 88 89 90

READ MORE

MOST POPULAR

1

China grants 30-day visa-free entry for UK citizens

2

Chinese carriers capture Europe–Asia transit flows as Middle East airspace closes

3

Asia Pacific corporate travel market experiencing unprecedented growth as Business Travel Show Asia Pacific returns

4

JTB forecasts 3% decline in Japan inbound tourism in 2026 as China outlook clouds

5

China-Europe airfares surge as Middle East airspace disruptions trigger ticket shortages

©2026 广州力矩资讯科技有限公司 粤ICP备06070077号
Tell us more about yourself!