Search results for “brand marketing”
Making a foreign site click in China – a game of technical and commercial issues
02/27/2015|9:53:24 AM|
Website performance, particularly site speed, is an area of opportunity for foreign operators to consider. ChinaTravelNews assesses how foreign entities can improve upon their respective websites.
Uber and Yongche reportedly mull merger
03/12/2015|2:47:45 PM|
Uber and Yongche are said to be discussing a possible partnership in a struggle to survive in the Chinese taxi app market.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Metropolo Hotel spearheads Jinjiang Inn’s globalization
02/11/2015|5:17:22 PM|
Jinjiang Inn’s Metropolo Hotel brand will set a milestone for globalization in 2015, its biggest challenge now is to build a talented team to move forward.
China integral to Club Med’s goal of attaining global leadership
03/04/2015|6:00:55 PM|
According to Club Med’s development plan, China will become the second largest market after France for Club Med by 2015.
China’s global hotel investment set to accelerate
03/02/2015|9:49:39 AM|
Chinese investors will inject more than 200 million GBP annually into the global hotel marketboosting their market share from the current 4% to 10% by 2017.
eHi takes the lead in P2P car share
02/28/2015|9:50:36 AM|
eHi will leverage its resources to try to take the lead in the domestic car sharing market with its newly launched online P2P car sharing platform called “hi”.
Home Inns launches mid-range Home Inn Plus brand
02/06/2015|10:14:26 AM|
The new Home Inn Plus was featured alongside Home Inn’s existing mid-range hotel brands, Yitel, in the last Shanghai Biennale.
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