Search results for “brand marketing”
IHG launches new franchise model in China
05/11/2016|10:26:44 PM|
InterContinental Hotels announced the launch of a new franchise model for its Holiday Inn Express brand in China with roll out of the first Holiday Inn Express franchise plus hotel In Shanghai
Three tips for business travel agents
05/13/2016|8:14:54 PM|
Asia Pacific is currently the largest corporate travel spender with a 39% global market share which is projected to rise by another 3.5 points through to 2019, according to a GBTA report
5 areas that can enhance the UX strategy
05/11/2016|11:05:23 AM|
In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
Travelsky completes OpenJaw takeover for USD 39.4 million
05/10/2016|1:33:21 PM|
Travelsky has completed its full acquisition of OpenJaw, a wholly-owned subsidiary of GuestLogix, in a USD39.4-million deal that is TravelSky’s first overseas purchase since its inauguration
Expedia reports Q4 and FY2015 results
02/11/2016|5:57:39 PM|
On February 10 Expedia announced financial results for the fourth quarter and full year 2015 with its gross bookings increased 40% and revenue increased 29% year-over-year in the fourth quarter of 2015.
Expedia sees a bright future in China
02/01/2016|11:41:47 AM|
Expedia has a two-fold approach for each and every market. Firstly, building own brands organically and secondly, partnering with strong local brands. Currently,the company is looking at optimizing marketing mix, looking at new payment options other than Alipay and also sharpening hotel content via contracting as well as tie-ups with local OTAs.
Fosun to tap China’s travel market by strategic projects
04/27/2016|7:53:53 AM|
Fosun launched a brand-new Club Med resort in Sanya as it sets sight also on the billion-yuan Atlantis Project; the privately-held company is considering spinning off its travel business for an independent listing
BTG Hotel, Alitrip and Shiji initiate hotel alliance joint venture
04/01/2016|10:13:41 PM|
BTG Hotel announced that it had set up a joint venture with Alitrip and Shiji Information to form a hotel alliance brand and provide free full-content e-commerce services to the alliance’s hotel members.
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