Search results for “brand marketing”
Dealing with OTAs isn’t only about incremental revenues
03/28/2016|10:15:06 PM|
Foreign hotels are looking into issues related to pricing, brand integrity and distribution infrastructure when it comes to dealing with OTAs in China.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
China Lodging makes a compelling statement with Q1 results
05/18/2016|4:27:30 PM|
With their latest financial results, the group has asserted that their strong innovation capability drives underlying robust performance.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016|10:16:20 PM|
There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Ride-hailing service provider Huizuche raises RMB 200 million
06/15/2016|10:35:46 AM|
Ride-hailing service provider Huizuche has raised RMB 200 million in its series B round financing led by H&Q Asia Pacific.
Hotel alliances: make or break for mid-regional hotels chains?
05/19/2016|9:38:11 AM|
Whether joining alliances can help all hotels? Are hotels in a position against OTA or they can co-exist with each other? Five executives gathered at ChinaTravelNews’ panel during the Hotel and Marketing Conference to discuss the matter yesterday.
Maritim Hotels prepares to open its 2 new hotels in Hangzhou and Hefei
05/20/2016|4:55:48 PM|
In addition to 3 established hotels in China , Maritim, the largest owner managed German Hotel brand is preparing to open its 2 new hotels in Hangzhou and Hefei.
Alitrip integrates VR into impending “future hotels 2.0”
05/23/2016|9:35:28 AM|
Shaohua Li, President of Alitrip, said that his company would integrate VR technology into online hotel reservation in its “future hotels 2.0” strategy that aims to provide online solutions for hotels and build a cloud-based hotel management system.
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