Search results for “brand conversion”
Making a foreign site click in China – a game of technical and commercial issues
02/27/2015|9:53:24 AM|
Website performance, particularly site speed, is an area of opportunity for foreign operators to consider. ChinaTravelNews assesses how foreign entities can improve upon their respective websites.
Homeinns Hotel Group leaves its comfort zone, targets mid-scale segment
05/15/2015|10:55:00 PM|
Despite facing its toughest quarter since Homeinns was established in 2002, the group is hopeful of building on its positive metrics from Q1
Home Inns: Protecting margin and managing growth in a soft environment
03/13/2015|4:05:58 PM|
Home Inns & Hotels Management CEO David Sun is optimistic about the long-term perspective of the travel and lodging market in China.
Home Inns to focus on mid-range brand and business travel platform
04/09/2015|9:25:09 AM|
Home Inns will expand its Homeinn Plus hotels by 80 to 100 properties this year, as well as launch its Qiake-in guest platform.
Identifying users and their intent – two of the biggest challenges in digital ad domain
03/03/2015|9:47:58 AM|
Is advertising technology on the verge on touching a point where the intent of a traveller can be accurately assessed in order to offer a marketing message with laser-sharp precision?
Ctrip backs PMS JV Jointwisdom
03/26/2015|7:23:51 AM|
Jointwisdom formed by restructuring Ctrip subsidiary Brandwisdom and CSHIS, has been launched in Beijing.
Counting on data analytics for identifying and recognising customers
03/14/2015|2:32:02 PM|
Travel marketers are expected to capitalize on the prowess of big data and analytics. ChinaTravelNews learns how Qyer.com is approaching the same for tangible results.
Trust International’s Powerful Voice Services Results Attract Commune Hotels & Resorts as Client
02/09/2015|8:22:19 PM|
Commune Hotels & Resorts, an international, multi-brand lifestyle hotel management company, is the most recent hotel business to contract with Trust International for dedicated global voice services.
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