Search results for “brand conversion”
2020 year in review: Brands target conversions
01/04/2021|1:48:37 PM|
There is room for independent conversion to brands with Europe’s major markets having more independents than branded properties.
Accor CEO says restructuring has nothing to do with Covid impact despite massive layoffs
09/24/2020|9:19:07 PM|
Accor is focusing on growth through signing smaller, independent brands to one of its flags.
Accor’s Mendes bets on diversification, adaptability
04/15/2021|12:13:04 PM|
Luxury is all about diversification for different personality types and experiences, so a wider range of brands lets Accor achieve greater market share.
How can your property emerge as a winner in 2021?
04/02/2021|5:37:18 PM|
Many hoteliers are continuing with shortsighted budgeting decisions in 2021, without considering the long-term implications.
Wyndham eyes exceptional conditions for growth in China
06/22/2021|3:07:08 PM|
After Wyndham's decision to restructure its team in the APAC region last year, the group is building on its direct franchising in China and also plans to target consumers from lower-tier cities.
Should hotels do a better job of reflecting their communities?
04/08/2021|6:00:37 PM|
By bringing hotels into a deeper, richer conversation with their surroundings, we can help give a much needed boost to communities which have suffered through lockdown.
Hotel brands expect hybrid events to flourish post-pandemic
07/01/2021|5:29:25 PM|
Hybrid meetings do not necessarily mean a reduction in the number of attendees for the face-to-face portion of the meeting or event.
Room night bookings deliver sizable operating profit for Meituan
06/02/2021|1:42:04 PM|
A sign of progress was Meituan’s decision to expand its hotel supply in the high-end segment and the number of bookings garnered from this category continued to rise.
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