Search results for “airline marketing”
Crafting a merchandising plan with a pragmatic approach
09/29/2015|10:41:18 AM|
Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
HNA joins delegation to UK as acquisition talks with Manchester Airport underway
10/20/2015|11:26:42 AM|
Hainan Airlines is boldly attempting to achieve its dream of globalization through a series of acquisitions which have increased in intesity since 2010.
Spring Airlines adds Japan routes to drive its global strategy
09/23/2015|9:53:16 PM|
The Japanese aviation market is driving of Spring Airlines ambitious “global airline strategy” to have 43 international routes carrying 30% of its total capacity.
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
Alipay bridging the gap between trust and travel e-commerce transactions
09/30/2015|2:34:54 PM|
Selling travel products is a complex proposition, compared to traditional online retail. We assess how Alipay, as a specialist in the payment eco-system, is playing its part in travel e-commerce.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
China’s online travel industry grew 38.9% in 2014
10/09/2015|10:28:37 PM|
The scale of transactions in China’s online travel industry reached RMB307.79 billion in 2014, up 38.9% from the previous year.
Hong Kong Airlines holds IPO plan
09/16/2015|10:57:07 PM|
Affected by the recent lackluster performance of the stock market, Hong Kong Airlines has reportedly shelved its plan to go public in Hong Kong in Q4 of this year.
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