Search results for “airline marketing”
Air France markets all-inclusive airfare instead of unbundled prices
03/22/2018|4:12:50 PM|
Creative advertising can still be fun to see in retrospect, but it’s no longer necessarily the best way to attract customers.
TravelSky Technology launches QUICK Passenger Retailing System
12/12/2017|12:01:21 PM|
QUICK features latest technology around IATA’s ONE Order philosophy and a fully integrated xml API, integrating the functions from a traditional Passenger Service Solution and e-commerce tools.
OpenJaw China: Airlines count on 3 pillars for a differentiated offering
12/01/2017|9:34:37 AM|
Personalisation, underlying trends that are making organisations agile and innovative, and new sector-specific businesses processes and systems can enable airlines to come up with a differentiated offering.
How simplicity and lifestyle branding drive loyalty for airlines
09/13/2017|6:36:52 PM|
JetBlue CIO says focusing on simplicity of the travel process is key to earning return customers. So what strategies have airlines adopted to simplify flying experience and build customer loyalty?
Facebook extends Dynamic Ads to let airlines in as well
04/28/2017|11:48:00 PM|
Facebook will now allow airlines to target users of the site with content based on when and where people perhaps want to travel.
Virtual reality seat maps? NDC goes leftfield
03/20/2017|3:25:42 PM|
Airlines Technology has worked up a proof of concept which could allow airlines to sell assigned seats via a virtual reality seatmap, all made possible thanks to IATA’s NDC.
Airline classes turn into segments with greater variety of prices
01/03/2017|3:54:13 PM|
Delta Air Lines is plunging deep into segmentation, industry parlance for dividing an aircraft into multiple fare levels that offer different perks and restrictions.
Airlines want customer service, dedicated social teams as priorities
09/28/2016|11:40:03 AM|
Study found that social customer service as a major priority for airlines had jumped from 32% of respondents last year to 40% in 2016.
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