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TripAdvisor nests in China
07/27/2015|2:40:48 PM|
ChinaTravelNews chats with Lily Cheng, President of TripAdvisor APAC, about the Chinese travel market and TripAdvisor’s initiatives in the country.
Winning over the elusive tag of running a successful B2C brand in China
08/12/2015|6:22:26 PM|
Travel e-commerce category is a highly competitive one in China. If there is any organization that can get closer to running a successful business in China, it looks like a brand from Priceline group.
China’s State Council to fully support development of national tourism industry
08/12/2015|11:05:27 AM|
China’s State Council reiterated support for the tourism industry in a recently published directive.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Paths may clash, but Ctrip and eLong are working towards laser-sharp positioning
08/05/2015|9:16:23 PM|
Ctrip and eLong are making bold moves, especially in thier approach to respective product strategies and thier decision to monetize the mobile channel.
Beijing High Court’s Final Judgement a victory for eLong over rival Qunar
07/02/2015|7:02:29 PM|
The nearly two-year legal battle over breach of contract between eLong Information, and Beijing Qunar, ended with an eLong victory on June 29, 2015.
Baidu invests in two public transport Wi-Fi operators
06/09/2015|7:08:17 AM|
Baidu, Alibaba and Tencent are eager for a slice of the Wi-Fi market as a POE, a source of users and customer behavior data and rich app showplace.
Planning and promoting apps – a different ball game in China
06/25/2015|6:27:08 PM|
There are many interesting aspects that mobile specialists and marketers needs to consider in order to work on a relevant app and popularize the same in China.
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