Search results for “advertiser”
Air China’s direct selling keeps pace with its international expansion
09/08/2016|2:18:35 PM|
Air China is assiduously improving both domestic and international websites, as well as its mobile App.
Meituan-Dianping reportedly mulls hotel unit spin-off for independent financing
08/25/2016|10:49:10 AM|
Meituan-Dianping would have to spin off its hotel business as the company was expected to run out the 3.3 billion dollars raised in its series E round within 1.5 years.
Travelport unfazed by limited penetration in China, hopeful of bright future
08/12/2016|4:48:35 PM|
Travelport is confident of delivering sustainable growth in the coming years, but it is still waiting for the regulatory environment to open up in China.
Expedia posts 20% growth in hotel room nights
07/28/2016|6:05:42 AM|
Expedia‘s gross bookings increased 25% YoY to over $18.8 billion in the second quarter of 2016. Revenue increased 32% YoY to over $2.1 billion.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
UTour subsidiary Uevent plans New Third Board listing
05/04/2016|8:48:36 PM|
Beijing Uevent Public Relations Planning Co., Ltd. (Uevent), a subsidiary of Chinese outbound travel and MICE services operator UTour, has restructured as a limited liability company and is planning to apply for a listing on the New Third Board.
Improving the efficacy of programmatic ads with local infrastructure
03/31/2016|6:25:45 PM|
Criteo has recently set up a data center in China to overcome “data gaps” and build efficient connection for improved programmatic trading and real-time bidding.
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