Search results for “ad technology”
Weaving the magic of context marketing via your website
11/18/2015|10:11:40 AM|
What does it to take to make a website click every time an anonymous or a repeat user visits it? Count on context marketing to do so.
Watch out for Qunar’s “mobile plus hotel direct” focus
11/26/2015|12:37:36 AM|
Qunar believes its growing mobile user base as well as the strengthening of its hotel content will pave way for further boost in the “commission rate” of its hotel business
China Eastern partners with China Telecom to offer in-flight internet service
11/09/2015|5:51:43 PM|
China Eastern will become the first Chinese carrier to offer commercial inflight internet service on long-haul international flights as it partners with China Telecom.
CAR Inc. reports huge increase in profit for Q3
11/18/2015|10:28:36 PM|
Rental revenue was RMB3,214 million, an increase of 50% y-o-Net profit was RMB1,001 million, compared with RMB327 million in the same period of 2014.
Travel companies eye digital wallets to streamline mobile checkout
10/15/2015|3:24:16 PM|
More and more travel companies are looking at alternative form of payments (AFPs) such as Alipay, offering Chinese consumers a diverse set of payment options.
Trying to capitalize on the prowess of data? Move into the cloud
10/29/2015|10:23:41 PM|
In order to make the most of available real-time data, hotels need to dig deeper to set up a cohesive data strategy and requisite infrastructure.
Breaking News: Ctrip and Qunar and merge with Baidu-Ctrip share exchange
10/26/2015|5:25:17 PM|
China’s greatest OTA rivalry ends as Ctrip and Qunar merge with the help of search engine giant Baidu.
RTB can deliver provided it is backed by astute planning
09/30/2015|11:24:50 AM|
A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
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