Search results for “ad technology”
Ad tech, blockchain and travel – a new area for disruption (or not)
11/23/2017|1:15:43 PM|
Ink Global partners with AdEx Network, selling space on boarding passes for a major airline. Will such decentralized auction for advertising inventory reshape the online advertising landscape?
Yahoo patents new mobile ad technology to work out where the user is traveling
02/09/2010|9:00:11 AM|
There is so much focus on Google and Apple in the mobile phone market that it may come as a surprise to hear that Yahoo is the tech firm knocking on the door of the patent office.
Yahoo introduces its much-awaited ad technology
02/08/2007|4:00:00 PM|
Yahoo has upgraded its search advertising system, an initiative to close the gap with Google in the race for search advertising dollars. (2/6/2007)
Travelport’s CEO ready to look beyond the air segment in China
10/11/2019|9:43:18 AM|
Recently appointed CEO, Greg Webb, has indicated that Travelport may move into the hospitality space and some of the other components as opposed to focusing only on the airline side going forward.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Travel advertising trends in Asia Pacific
06/19/2019|7:23:52 AM|
In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
Top five revenue management & distribution tips for 2019
03/04/2019|5:41:33 PM|
Work with OTAs, review your cancellation policies, advertise on GHA and keep an eye on facilitated bookings.
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
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