Search results for “ad technology”
Travel advertising trends in Asia Pacific
06/19/2019|7:23:52 AM|
In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
Top five revenue management & distribution tips for 2019
03/04/2019|5:41:33 PM|
Work with OTAs, review your cancellation policies, advertise on GHA and keep an eye on facilitated bookings.
Hotel direct booking efforts create lasting loyalty
02/01/2019|5:38:19 PM|
The consumers generally believe that they won’t get a bad deal booking brand.com but they won’t get the best deal.
Big data and the need for a data strategy
02/01/2019|4:52:58 PM|
Amazon’s recommendation engine is estimated to generate more than 1/3 of its purchases by using AI to identify, rank, and serve up recommendations. But what would happen if Amazon decided to start selling hotel rooms using this knowledge?
Are Airbnb and Google revolutionising hotel distribution? One year on
01/22/2019|2:26:33 PM|
The reality is that all forms of accommodation will soon be available via both traditional OTAs and new platforms like Airbnb.
Booking.com is promoting its home listings while expanding partnerships in China
12/02/2018|7:21:30 AM|
As one of the largest travel e-commerce companies in the world, Booking.com is playing catch up in homes category by showcasing more homes and apartments than traditional accommodations.
Expedia’s Barry Diller calls on Google to be regulated
10/18/2018|4:59:59 PM|
It will be interesting to see if Diller’s comments will translate into Expedia Group policy changes.
Traditional ways of selling travel fading away: Qunar's CEO Gordon Chen
09/19/2018|10:11:42 AM|
Travel brands need to dig deep into certain habits that are being fuelled by emerging apps and platforms, for instance, the popularity of short videos, says Chen.
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