Search results for “WeChat Marketing”
Spring Airlines embarks on exciting journey of retailing
08/08/2016|3:18:58 PM|
Just like carriers in the U. S. and Europe, China’s Spring Airlines, too, is positioning itself for being a platform of choice for all travel needs.
WeChat as a touchpoint – not only about business accounts or social ads
07/19/2015|10:32:40 AM|
WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.
Tourism bureaus and attractions get smart with Chinese social media
06/05/2015|7:11:43 AM|
Countries around the world are setting up official accounts in Chinese SNS app Wechat and blog Weibo in an effort to attract Chinese tourism.
Booking.com forges ahead with laser-sharp focus in China
06/23/2016|10:38:30 AM|
China continues to witness lot of action in the distribution space, but Booking.com intends to chart its course for organic growth in an assiduous manner.
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Momondo gears up for digital marketing push in China
05/18/2016|9:59:28 AM|
After nearly two years of preparation, momondo believes the timing is right to create awareness about its travel meta-search product in China.
Hotels: Leveraging Tech & Innovation in 2016
05/23/2016|9:42:57 AM|
The hoteliers attending the executive panel at the 2016 China Hotel and Marketing Conference all agreed that their technology is focusing on enhancing the consumer experience, especially with majority of consumers now young, tech-savvy millennials.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
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