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Search results for “We-Media”
Finland leverages partners’ story-telling for destination marketing in China
03/19/2018
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8:00:55 AM
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The tech-savvy Finland is transforming itself from a traditional travel model to a digital story-telling approach for marketing in China.
China's Peppa Pig theme parks expected to open by 2019
04/20/2018
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9:35:47 AM
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The internationally popular British animated television show for young children has been a huge hit in China since launching there in 2015, and the plan is to open theme parks in Beijing and Shanghai.
The beauty of a core data asset – time for travel companies to embrace it
02/09/2018
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8:15:53 AM
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How to identify a first time guest staying at a particular property or a passenger preferring a particular seat when flying? A core data asset is a must for travel companies to answer such questions.
Mobile device IDs – laying a strong foundation for precision advertising
02/05/2018
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8:14:24 AM
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Cookies-based approach to tracking behavior of travelers isn’t enough as one might not be offering accurate message/ ads. On the other hand, mobile device IDs offer more dependable data.
Major factors impacting hotel website conversion and solutions
02/05/2018
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8:31:38 PM
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Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
Ctrip makes inroads into destinations in tie-up with Big Bus Tours
01/19/2018
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6:56:21 PM
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Ctrip has extended its destination services to more than 700 cities and nearly 80 countries worldwide - expect more consolidation under way.
Marriott CEO apologizes for labeling China's territories as "countries"
01/12/2018
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12:00:06 PM
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Marriott and Starwood’s Chinese websites have been shut down for a week after the labeling.
How Virginia is solving the measurement problem with a combination of tools
12/21/2017
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11:50:21 AM
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Using a combination of traditional surveys and two measurement tools, Virginia has seen consumers booked hotels at 50% higher rates than average.
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