China's Peppa Pig theme parks expected to open by 2019
The internationally popular British animated television show for young children has been a huge hit in China since launching there in 2015, and the plan is to open theme parks in Beijing and Shanghai.
Peppa Pig theme parks could open in China just in the time for the Year of the Pig in 2019.
The parks will be operated by Merlin Entertainments, which is also responsible for Legoland Resorts, Madame Tussauds and Sea Life Shanghai.
Chen Jie, general manager of Merlin Entertainment China, told Chinese media: “We plan to launch the first two theme parks in Shanghai and Beijing next year. We will use Peppa Pig to design the indoor and outdoor playgrounds, this will contribute to our development in the Chinese market.”
As well as the theme parks, a Peppa Pig stage show will tour China over the next three years and a number of branded pop-up and mall events are also in the pipeline.
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