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Search results for “Viewpoint”
Engaging travel audiences through 360-degree video
03/08/2017
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4:24:26 PM
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We’ve come a long way from the days of sending out promotional ‘guided tour’ VHS tapes to woo would-be guests, and the dawn of 360 video marketing is poised to revolutionise travel advertising.
Make your travel website mobile-friendly or it won’t rank in search
03/20/2017
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12:06:49 PM
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Responsive web design allows all users to have an equally enjoyable experience on your website and are far more likely to make a booking.
Millennials, dark social, influencers and payola – a cautionary tale for hotels
03/13/2017
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5:53:20 PM
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TV advertising is long dead – a part of marketing’s ancien régime that communicates less effectively today than a pet rock.
VR extends its reach into the travel marketing mainstream
03/10/2017
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4:17:57 PM
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VR’s immersive and interactive abilities are a perfect fit with the travel industry’s reliance on selling experiences through storytelling and visual narratives.
Email marketing for hotels – everything you should be doing
03/07/2017
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7:59:54 PM
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Email marketing remains extremely relevant and cost-effective. It has become the best permission-based outbound tool in your marketing kit, hands down.
How to profit from data – increasing revenue by personalization
02/22/2017
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6:02:03 PM
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Ecommerce is now dominated by personalization technologies, designed to match a customer to an offer or product as early and appropriately as possible.
Can the next innovation wave deal with airline disruption?
02/21/2017
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6:22:53 PM
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Ever since the internet collided with travel, consumers have been using the power of technology and better data to plan, and then save, on their travel.
Marketers need to understand decision-making of travellers
02/09/2017
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4:39:25 PM
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While we spend a lot of time and resources thinking about what we want to say and how to say it smartly when doing marketing, we don’t always spend enough time understanding what our customers are trying to do.
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