How to profit from data – increasing revenue by personalization
Ecommerce is now dominated by personalization technologies, designed to match a customer to an offer or product as early and appropriately as possible.
In travel, marketing and revenue management teams are under tremendous pressure to grow revenues while maintaining low costs. In order to leapfrog the learning curve of the online retail space, many travel operators are adopting digital consumer marketing best practices from companies such as Amazon that engage each customer more personally for higher conversion.
NB: This is a viewpoint by Andrew McAvinchey, director of product marketing for Boxever.
Ecommerce is now dominated by personalization technologies, designed to match a customer to an offer or product as early and appropriately as possible. This not only serves the customer by providing more value but also adds more to the bottom line – a happier customer is a better customer.
Business as usual risks leaving valuable revenue behind – or losing customers to competitors.
The path to personalization can be expensive and risky. Options range from buying all-in-one complex marketing solutions to cobbling a variety of marketing tools together to build your own system.
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