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RTB can deliver provided it is backed by astute planning

09/30/2015|11:24:50 AM|

A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.

Utour partners Golden International to dig deeper into the US market

09/16/2015|10:58:45 PM|

Utour has made a strategic investment in Golden International Air and Travel, known for its strength in handing independent travel and bus travel in the US.

How TV and mobile technology are changing the face of destination marketing

04/19/2015|4:02:09 PM|

Up until recently, most destination marketing was done with traditional media: newspapers and magazines, public transportation, and television.

Back to basics – Four essentials for any mobile travel strategy

05/16/2013|10:09:43 AM|

Studies show that 84% of people use their smartphones to view maps and 67% use their device to research local activities, restaurants and shows.

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