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Search results for “TV”
Using forums to get inside the mind of frequent fliers
08/17/2015
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4:32:11 PM
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When it comes to consumer’s online discussion about airlines, those taking place on social media, TV broadcasts and news articles tend to get the most attention.
Trivago gets funding and looks to US online travel market with TV advertising
04/23/2011
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8:59:33 AM
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Trivago, the pan-European hotel metasearch company, got a funding infusion and began testing the waters in the U.S. with a 30-second TV advertisement.
Anti-Airbnb ad accuses company of making the rich richer
07/13/2015
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4:25:07 PM
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An anti-Airbnb group is rolling out a new TV commercial that accuses the apartment-rental site of lining the pockets of greedy fat cats who use it to destroy affordable housing.
Mobile device usage in day-to-day life – are you a morning or an evening person?
11/29/2012
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11:38:19 AM
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Some interesting findings from this IAB research on what and when people are consuming media using their smartphone and tablet devices.
Marketers weigh offline vs. online channel ROI
10/24/2012
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10:03:00 AM
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Some hotel marketers still are not ready to put all their eggs in the non-traditional marketing basket just yet. Offline marketing spend will slow significantly during the coming years.
Online arena helps hotel marketers track ROI
11/13/2012
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10:10:25 AM
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Three key trends in the hotel digital-marketing space are having a simple framework for measurement, knowing what to measure and creating a compelling case for investment in measurement tools.
Hotels.com claims first with TV advertising-on-demand move
12/07/2010
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5:36:18 PM
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Hotels.com is being touted as the first travel brand to use a system on US web television which allows users to select the advertising they would like to see.
Emotion and hotel websites – does yours have sex appeal?
05/09/2012
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10:50:02 AM
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The common driving point that generates the sale is emotion. To deliver the emotional impact, hotels need to make sure that the huge images on their websites load incredibly fast.
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