Some interesting findings from this IAB research on what and when people are consuming media using their smartphone and tablet devices.
Smartphone users, 28%, say during ‘waiting’ times – that is after work and before commuting – is when they most access content, whether general or social media via smartphone.
Waking up and watching television in the evening are also peak usage times during the day for accessing content on smartphones with 18% accessing social media in the morning and 23% during TV time in the evening.
Read full story at: http://www.tnooz.com/2012/11/27/news/mobile-device-usage-in-day-to-day-life-are-you-a-morning-or-an-evening-person/
