Search results for “TV advertising”
Secret to Kayak’s 2012 profits: $75 million advertising spend
04/08/2013|11:54:53 AM|
Kayak increased its advertising spend 30% to $75 million in 2012 as it saw ncreased travel queries on its websites and mobile apps — and posted its largest profit.
How Booking.com and its ad campaign may change your lodging options
03/05/2013|10:07:39 AM|
If other online travel agencies follow Booking.com’s lead in adding nontraditional properties, then that, coupled with the rise of the vacation rental and P2P apartment-rental market, could alter the lodging choices that consumers would normally consider in the future.
Trivago gets funding and looks to US online travel market with TV advertising
04/23/2011|8:59:33 AM|
Trivago, the pan-European hotel metasearch company, got a funding infusion and began testing the waters in the U.S. with a 30-second TV advertisement.
Marketers weigh offline vs. online channel ROI
10/24/2012|10:03:00 AM|
Some hotel marketers still are not ready to put all their eggs in the non-traditional marketing basket just yet. Offline marketing spend will slow significantly during the coming years.
Hotels.com claims first with TV advertising-on-demand move
12/07/2010|5:36:18 PM|
Hotels.com is being touted as the first travel brand to use a system on US web television which allows users to select the advertising they would like to see.
Orbitz Worldwide, Inc. Reports Second Quarter 2011 Results
08/10/2011|9:35:08 AM|
Chicago, August 9, 2011 - Orbitz Worldwide, Inc. (NYSE: OWW) today announced results for the second quarter and six months ended June 30, 2011.
Expedia admits that TripAdvisor and Booking.com are hurting it hard
07/31/2013|9:23:36 AM|
As TripAdvisor moved to metasearch and the Booking.com become more and more aggressive on TV advertising, Expedia now facing a lot of pressure from variety of angles.
Kayak to increase UK and European presence
11/03/2010|9:04:08 AM|
Kayak is poised to establish a European head office in Zurich and will significantly increase its head count and marketing spend in the UK market.
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