Search results for “TV advertising”
Tuniu counts on blend of brand strength, scale and operating leverage
08/29/2016|6:15:55 PM|
Sustaining growth rate has remained Tuniu’s major forte, but can cost control, association with HNA and the GMV of travel products uplift the overall margin going forward?
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Expedia programmes marketing campaigns from TV to Facebook and Instagram
04/01/2016|3:12:31 PM|
Expedia has worked with programmatic advertising agency TubeMogul as part of a pilot scheme to ensure that ad campaigns that appear on TV and then only shown on the news feeds of Facebook users with the same demographic.
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016|6:45:44 PM|
Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
How a TV company is carving out its place in online travel
12/15/2015|11:45:39 AM|
The name 7Travel may not mean much to some in the online travel world but it is a quietly growing company with ambitions to be a major European player.
TripAdvisor on experiences, rates, destinations and more in 2016
12/16/2015|6:33:28 PM|
As 2015 comes to a close, everyone in the travel industry is focused on understanding next year’s trends and patterns and how best to capitalise on them.
Expedia, Inc. reports third quarter 2015 results
10/30/2015|10:04:00 AM|
BELLEVUE, WA – October 29, 2015 – Expedia, Inc. (NASDAQ: EXPE) today announced financial results for the third quarter ended September 30, 2015.
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