Search results for “TV advertising”
Understanding intricacies associated with digital ad market in China
05/27/2016|9:08:23 PM|
Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
NH Hotel’s trump cards for China - authenticity of brands and collaboration
05/17/2016|4:40:08 PM|
NH Hotel’s decision to foray into China comes at a time when the whole sector is buzzing with rapid expansion. A look at how the European company is approaching this market.
Expedia programmes marketing campaigns from TV to Facebook and Instagram
04/01/2016|3:12:31 PM|
Expedia has worked with programmatic advertising agency TubeMogul as part of a pilot scheme to ensure that ad campaigns that appear on TV and then only shown on the news feeds of Facebook users with the same demographic.
Expedia’s new bidding model: Some hotel experts remain skeptical
03/04/2016|6:45:44 PM|
Expedia Inc’s Accelerator program could allow hoteliers to — for a fee — bump up their visibility to a top page in a consumer’s search; however, most hotel experts were skeptical about whether this service would gain much traction.
TripAdvisor on experiences, rates, destinations and more in 2016
12/16/2015|6:33:28 PM|
As 2015 comes to a close, everyone in the travel industry is focused on understanding next year’s trends and patterns and how best to capitalise on them.
How a TV company is carving out its place in online travel
12/15/2015|11:45:39 AM|
The name 7Travel may not mean much to some in the online travel world but it is a quietly growing company with ambitions to be a major European player.
Expedia, Inc. reports third quarter 2015 results
10/30/2015|10:04:00 AM|
BELLEVUE, WA – October 29, 2015 – Expedia, Inc. (NASDAQ: EXPE) today announced financial results for the third quarter ended September 30, 2015.
Not happy campers: Agoda pulls all inventory from Trivago
08/07/2015|4:46:58 PM|
Bit of an ugly spat brewing between metasearch engine Trivago and Agoda, the Asia-Pacific focused hotel booking site owned by the Priceline Group.
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