Search results for “TV advertising”
Expedia eyes global new heights with dual focuses on travelers and partners
11/15/2019|2:55:31 PM|
Enabling frictionless travel requires strategies and thoughts on different levels.
Priceline rethinks digital advertising in favor of TV
11/07/2017|4:00:22 PM|
Priceline plans to ramp up brands marketing spending on TV and reduce digital marketing spending. Estimation shows Priceline’s digital ad spend in 2017 could reach $4.3 billion.
Travel advertising trends in Asia Pacific
06/19/2019|7:23:52 AM|
In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017|8:59:13 PM|
Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Strong demand for island vacations
01/25/2019|11:32:02 AM|
Several travel companies are reporting an expected Compound Annual Growth Rate (CAGR) of 35 percent in the next three years, while the market for island travel currently already exceeds RMB100 billion annually(approximately USD 146 million).
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017|2:17:46 PM|
Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
Earning rewards by elevating the “island experience” among Chinese tourists
11/30/2018|2:30:05 PM|
Chinese consumers increasingly favor in-depth products focusing on a specific destination, therefore, it is imperative for the travel industry to come up with island tour-related options to capitalize on the opportunity.
Trivago confesses to false advertising in Australia
12/04/2018|10:37:46 PM|
This settlement of the fine may not be the end of Trivago’s legal troubles.
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