Search results for “TV advertising”
TripAdvisor becomes the most visited site and app prior to travel purchase
04/13/2018|1:06:46 PM|
Booking.com comes second at 45% and Trivago third at 28%.
Major factors impacting hotel website conversion and solutions
02/05/2018|8:31:38 PM|
Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Hyatt signs deal with Booking.com as hedge against Expedia impasse
07/13/2017|6:45:03 PM|
As their contract expiration deadline looms, Hyatt and Expedia are maneuvering for position with Hyatt property owners. The new Hyatt-Booking.com agreement gives Hyatt some leverage but it likely wouldn’t fully make up all the ground if the chain goes completely dark on Expedia.
Luring Chinese travelers by the little comforts
06/15/2017|2:33:06 PM|
IHG did a consumer research to find out what amenities were essential versus nice-to-have: slippers, Chinese TV channels, bottled water and a kettle.
Millennials, dark social, influencers and payola – a cautionary tale for hotels
03/13/2017|5:53:20 PM|
TV advertising is long dead – a part of marketing’s ancien régime that communicates less effectively today than a pet rock.
Trivago IPO could reach USD 1 billion as Expedia begins selecting banks
09/06/2016|5:44:29 PM|
Expedia has begun to put in motion an initial public offering of its Trivago hotel-metasearch unit and the IPO could be valued for more than $1 billion.
Tuniu counts on blend of brand strength, scale and operating leverage
08/29/2016|6:15:55 PM|
Sustaining growth rate has remained Tuniu’s major forte, but can cost control, association with HNA and the GMV of travel products uplift the overall margin going forward?
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