Search results for “TV advertising”
HomeToGo buys a near-death tripping in vacation rental rollup
12/06/2018|7:55:49 PM|
Vacation rental price-comparison companies faces many challenges and may face Google's threat. HomeToGo may have a partnership with Trivago or Airbnb in the future.
It's the end of the hotel metasearch model as we know it
11/02/2018|7:53:41 AM|
The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018|3:41:41 PM|
Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
TripAdvisor becomes the most visited site and app prior to travel purchase
04/13/2018|1:06:46 PM|
Booking.com comes second at 45% and Trivago third at 28%.
Major factors impacting hotel website conversion and solutions
02/05/2018|8:31:38 PM|
Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
Booking.com's China plan: Localization is more about re-invention
12/08/2017|11:36:52 PM|
“As for localization in China,it’s more about re-invention. There are so many things which are very interestingly either better or different in China,” said Pepijn Rijvers, CMO of Booking.com.
Executing on a marketing plan – hello, TV
04/26/2016|9:06:29 AM|
Very few online travel companies can try and compete with the likes of Expedia Inc and the Priceline Group in ad-spending power and brands such as Secret Escapes have found some old school marketing tactics have worked out extremely well.
Hyatt signs deal with Booking.com as hedge against Expedia impasse
07/13/2017|6:45:03 PM|
As their contract expiration deadline looms, Hyatt and Expedia are maneuvering for position with Hyatt property owners. The new Hyatt-Booking.com agreement gives Hyatt some leverage but it likely wouldn’t fully make up all the ground if the chain goes completely dark on Expedia.
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