Search results for “TV advertising”
Travel photography platform Bojue Photography attracts strategic investment from state-controlled fund
04/29/2021|2:15:57 PM|
Bojue photography was ranked among the Top 20 brands for omni-media advertising.
Addressing consumers across a new customer journey
03/29/2021|2:20:26 PM|
After an unprecedented year that disrupted every category of business, brands are leaning in to reimagine the way they engage at every point in a consumer’s journey.
How much did big travel companies spend on TV Ads in 2019?
01/09/2020|5:17:19 PM|
Hotels increased U.S. national TV spend nearly 32 percent to $403.5 million in 2019 compared with the previous year.
How is Europe preparing for the return of Chinese tourists?
12/23/2020|2:56:22 PM|
Every month around 1.2 billion active users connect to WeChat for different kinds of services, it's the place to be for promoting a tourist destination.
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020|6:04:56 PM|
Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
Booking marketing chief skeptical rentals will recover faster than hotels
07/03/2020|6:49:04 PM|
Booking.com wanted to focus on bringing back demand quickly.
Programmatic ad spend down 9% since beginning of 2020, driven by travel and auto
05/25/2020|5:20:20 PM|
Although programmatic ad spend reports sharp drop, many brands are still viewing the pandemic as an opportunity.
TripAdvisor is debuting tours and activities TV ads in the sector’s breakout year
10/12/2018|6:02:47 PM|
Booking.com has spent $39.9 million dollars so far this year in the United States on one national TV spot showcasing its tours and activities offerings, TripAdvisor plans to spend more than $100 million on TV ads globally this year.
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