Search results for “TV advertising”
Travel advertising trends in Asia Pacific
06/19/2019|7:23:52 AM|
In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
Strong demand for island vacations
01/25/2019|11:32:02 AM|
Several travel companies are reporting an expected Compound Annual Growth Rate (CAGR) of 35 percent in the next three years, while the market for island travel currently already exceeds RMB100 billion annually(approximately USD 146 million).
HomeToGo buys a near-death tripping in vacation rental rollup
12/06/2018|7:55:49 PM|
Vacation rental price-comparison companies faces many challenges and may face Google's threat. HomeToGo may have a partnership with Trivago or Airbnb in the future.
Trivago confesses to false advertising in Australia
12/04/2018|10:37:46 PM|
This settlement of the fine may not be the end of Trivago’s legal troubles.
Earning rewards by elevating the “island experience” among Chinese tourists
11/30/2018|2:30:05 PM|
Chinese consumers increasingly favor in-depth products focusing on a specific destination, therefore, it is imperative for the travel industry to come up with island tour-related options to capitalize on the opportunity.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018|3:41:41 PM|
Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
It's the end of the hotel metasearch model as we know it
11/02/2018|7:53:41 AM|
The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Booking unveils host tools as short-term rental rivals address their weaknesses
11/01/2018|2:38:49 PM|
Booking.com’s new tools for professional vacation rental managers highlight how each of the main competitors is tackling the market from different angles, which will eventually lead to a ton of convergence.
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