Search results for “TV advertising”
Booking unveils host tools as short-term rental rivals address their weaknesses
11/01/2018|2:38:49 PM|
Booking.com’s new tools for professional vacation rental managers highlight how each of the main competitors is tackling the market from different angles, which will eventually lead to a ton of convergence.
Booking Holdings makes major pivot toward merchant hotel bookings
11/06/2018|3:41:41 PM|
Booking Holdings is pivoting to emphasize the prepaid hotel model that its Booking.com unit basically spurned for most of its history. This means better cash flow and higher commissions.
It's the end of the hotel metasearch model as we know it
11/02/2018|7:53:41 AM|
The biggest mistake the hotel metasearch players are making is their inherently flawed business model that promised hotel shoppers to find the best price for the property they have chosen.
Priceline rethinks digital advertising in favor of TV
11/07/2017|4:00:22 PM|
Priceline plans to ramp up brands marketing spending on TV and reduce digital marketing spending. Estimation shows Priceline’s digital ad spend in 2017 could reach $4.3 billion.
TripAdvisor becomes the most visited site and app prior to travel purchase
04/13/2018|1:06:46 PM|
Booking.com comes second at 45% and Trivago third at 28%.
What Booking.com’s rise in TV ads budget means for hotel brands
11/23/2017|8:59:13 PM|
Priceline's Booking.com intends to shift marketing strategy away from performance-based advertising, with an intended 55% increase in TV advertising spend.
Travel CMOs weigh keeping brands on TV in a digital marketing world
10/02/2017|2:17:46 PM|
Global companies like TripAdvisor and Expedia’s Trivago will spend millions of dollars on TV advertising this year and some of their ads are among the most recognizable TV ads in certain markets.
Major factors impacting hotel website conversion and solutions
02/05/2018|8:31:38 PM|
Traffic, devices, locations and rates are the four major factors that inpact hotel website conversion rates, but looking only at conversion rate solely can miss the bigger picture.
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