Search results for “Smarter Travel Media”
Tripadvisor is a media business so why did it unload these 8 brands?
07/20/2020|5:03:49 PM|
Tripadvisor is emphasizing business-to-business and non-endemic advertising opportunities.
Trip.com Group’s acquisition of Travix hints at appeal of smaller OTA
05/22/2020|11:50:33 AM|
Trip.com Group may have decided that it was easier to acquire Travix, which has loyal customers in niche segments, than to compete with Travix via its Trip brand.
Foreign hotels open to diversifying distribution mix in China
07/30/2019|6:13:44 PM|
Mini programs on Taobao, shopping links on Douyin…the new developments exemplify how exciting is China's ever-evolving e-commerce. And foreign hotel companies are increasingly trying to be a part of that.
Connected digital services provider Immfly is coming to Asia
03/01/2019|1:21:29 PM|
After collaborations with leading airlines including easyJet, IAG’s Iberia Express, Pegasus, Sun Express and many others, Immfly is expanding its operations into Asia.
Hotel revenue management: solutions, best practices, revenue manager’s role
01/06/2019|11:20:51 AM|
While revenue management is focused on the whole revenue of a business, including ancillary revenue and spending, yield management focuses on the price and the volume of sales.
The six principles of personalization for hotel websites
11/14/2018|7:59:19 AM|
The six principles are: you cannot force conversion, what users do is more important than what users "like", too many options is like no options, everything you think you know is (probably) not true, average is always wrong, increase sample size if results are inconclusive.
OpenJaw China: Airlines count on 3 pillars for a differentiated offering
12/01/2017|9:34:37 AM|
Personalisation, underlying trends that are making organisations agile and innovative, and new sector-specific businesses processes and systems can enable airlines to come up with a differentiated offering.
TripAdvisor to close VirtualTourist travel guide site
01/09/2017|10:40:18 AM|
TripAdvisor subsidiary Smarter Travel Media, home to a number of high-profile content sites, will turn off the lights to VirtualTourist during the latter stages of the first quarter of 2017.
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