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InterContinental Hotels practices ancillary service

08/30/2010|9:58:43 AM|

For U.S. stays between Sept. 1 and Dec. 30, 2010, InterContinental Hotels is compensating guests for the airline checked-bag fees when they book two-night weekend stays at all of its seven branded-hotel companies.

Intercontinental Hotels: A Case Study In Customer-Centric Marketing

06/07/2010|10:57:18 AM|

I sat in on a few terrific conversations about making multi-channel marketing a reality. Here is the first: An overview of IHG's use of data-driven marketing to improve communications with existing customers and prospects.

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