Search results for “E-site Marketing”
Foreign airlines exploring diverse options for distribution in China
09/30/2019|2:27:23 PM|
The interplay of ecosystems and travel e-commerce is driving foreign airlines to explore what the likes of Meituan and Tongcheng Elong have to offer.
6 key takeaways for strengthening digital commerce in China
08/27/2019|10:40:22 PM|
Foreign travel brands need to be deeply entrenched in this market, especially considering the fact that a Chinese consumer is using a complex, digitally inter-connected network.
Search – an underutilized tool in Chinese carriers’ overseas digital marketing plan
08/22/2019|4:45:18 PM|
There is a gap in the understanding of the latest developments in the search domain, and it is time carriers from China consider these as part of their overall marketing mix.
Five tips to up the game for search optimization in China
07/23/2019|9:19:41 AM|
Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Crafting a digital strategy for “not-a-go-to-brand” in China
07/03/2019|5:37:51 PM|
Air France KLM is open to embracing various touchpoints in China, including the ones owned by 3rd party channels/ platforms.
Travel advertising trends in Asia Pacific
06/19/2019|7:23:52 AM|
In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
Are Chinese carriers ready for "real" interlining?
05/17/2019|12:02:15 PM|
Real interlining, as operated by a group of carriers in the Asia Pacific region, is about B2C distribution. As a technology company associated with this concept, Air Black Box indicates that there are two challenges that Chinese airlines need to overcome to make it a possibility.
Booking.com, Expedia and Rakuten raided by Japan's antitrust watchdog
04/11/2019|1:20:05 PM|
Airbnb Inc.’s office in Japan also came under investigation by the commission in October 2017.
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