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WeChat as a touchpoint – not only about business accounts or social ads

07/19/2015|10:32:40 AM|

WeChat is embracing new features, including ones that promise to simplify our lives in a “connected” world. Marketers need to find ways to own the experience via this app.

Luring Chinese for international travel – a game that is getting bigger and bigger

03/26/2015|7:24:39 AM|

Foreign tourism boards are trying to capitalize on this opportunity as international travel is increasingly getting more accessible for Chinese households.

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